Strategic planning is a necessity for every firm to succeed. Because of this, The Boston Consulting Group created the BCG Matrix (growth-share matrix or product portfolio matrix) to assist businesses with long-term strategy planning. A corporation with a wide portfolio…
McKinsey and other consulting firms’ consultants employ issue trees, which are effective tools, to solve business challenges. To work for any of the best consulting firms, you must be able to master them. These are a useful tool for any…
We should not be surprised by the fact that artificial intelligence (AI) is rapidly advancing in virtually every field in which it is used, especially AI for marketing. According to the most recent data, artificial intelligence technology can increase business…
One of the fundamental ideas in the corporate sector is change. The term “change management” is widely used in today’s industries. However, the type of the business, the change, and the people involved all have a significant impact on how…
The facts is that you cannot deny about the impact of programmatic ads in digital world! Programmatic advertising accounted for more than 85 percent of all digital display marketing expenditures. What exactly is programmatic, and why are advertisers using it…