geopfx, Author at GeopFX | Global Management Consulting

What Is The BCG Matrix And How Is It Used In Strategic Planning?

Business Consulting, Business StrategyJuly 20, 20220Views 0Likes 0Comments

Strategic planning is a necessity for every firm to succeed. Because of this, The Boston Consulting Group created the BCG Matrix (growth-share matrix or product portfolio matrix) to assist businesses with long-term strategy planning. A corporation with a wide portfolio should routinely evaluate its product lines to determine which ones are lucrative, which ones are…

Issue tree: Successful Structuring Techniques

Business Consulting, Business StrategyJuly 12, 20220Views 0Likes 0Comments

McKinsey and other consulting firms' consultants employ issue trees, which are effective tools, to solve business challenges. To work for any of the best consulting firms, you must be able to master them. These are a useful tool for any profession that demands you to solve problems. You will discover how to develop issue tree…

A Guide To AI For Marketing

Digital Marketing, Social Medial ManagementJuly 5, 20220Views 0Likes 0Comments

We should not be surprised by the fact that artificial intelligence (AI) is rapidly advancing in virtually every field in which it is used, especially AI for marketing. According to the most recent data, artificial intelligence technology can increase business efficiency by up to 40%. In marketing, the key activities are to understand customers'…

Lewin’s 3 Phase Change Management Framework

Change Management, HR ConsultingJune 27, 20220Views 0Likes 0Comments

One of the fundamental ideas in the corporate sector is change. The term "change management" is widely used in today's industries. However, the type of the business, the change, and the people involved all have a significant impact on how businesses handle change. Organizations and entities that don't adapt to the status quo change eventually…

What Are Programmatic Ads And How Do They Work?

Digital Marketing, Social Medial ManagementJune 24, 20220Views 0Likes 0Comments

The facts is that you cannot deny about the impact of programmatic ads in digital world! Programmatic advertising accounted for more than 85 percent of all digital display marketing expenditures. What exactly is programmatic, and why are advertisers using it more and more for their display campaigns? The concept of programmatic advertising is based…

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geopfx

What Is The BCG Matrix And How Is It Used In Strategic Planning?

Issue tree: Successful Structuring Techniques

Lewin’s 3 Phase Change Management Framework

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