FAQ's : Business Consulting
The majority of our work is with startups in various industries such as education, ecommerce, education, white label/private label products, technology, and others. The reasons why most of the startups choose us is because of
- Our Deep Expertise in relevant fields
- The value which we bring to the table
- Our promise on quality and timely delivery
- Business Startup Specialist understands how and when to proceed and what the next step should be.
- Working with specialists allows entrepreneurs to progress from their initial concept and vision toward the next phases and actions of their startup business. For some case scenarios, the new venture’s frameworks must be organized in a specific sequence.
- Consultants help businesses and their visions navigate the necessary steps to launch a project.
- Clients that collaborate with consultants during the startup phase of their business get assistance with specific steps that must be taken in the correct order.
- This assists clients in breaking down the startup into manageable steps that are then carried out with the assistance of the consultant.
- Clients are given early data-driven recommendations that guide them through the steps required to ensure precise startup layout and market access.
- Clients can concentrate on specific activities rather than being distracted by the larger picture.
There are numerous tasks that must be completed when setting up a business. Creating the structure necessary to set up a fully functional venture can be challenging and overwhelming for any business owner. Startup consultants assist clients in establishing the necessary structures, such as corporate brand, bank account, regulatory system, design process, pricing, and so on. The priority is to get the new organization up and running.
- Website design and development services are among the most difficult to process for new businesses. There is a lot to think about when it comes to design and technology.
- Consideration will be given to everything from basic responsive design to which software applications will control the functionality.
- When an entrepreneur works with a consultant who understands technology, design costs, and behavior, he or she avoids making mistakes and losing productivity.
- Marketing in today’s digital age is a difficult task. Just about all startups fall back on full or partial marketing outsourcing to make the project a success.
- A startup consultant will go over all options with the client and weigh the benefits and drawbacks in order to gain a better understanding of the market.
- Owing to financial limitations, a consultant will recommend about what can be accomplished and the possible measures.
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Our clients range in size from 2 to 200 employees, and range from pre-launch start-ups to companies with annual revenues of $10 million.
We are a fixed-price solution provider who seriously thinks in offering “value” to every one of our clientele and is focused on achieving results.
Before beginning any assignment, we provide our clients with a cost estimate that cannot be exceeded. Because everyone prefers transparency, we work with clients to fully understand their business needs before outlining our action plan and the costs associated with implementing those solutions.
- Every prospective new client gets introduced with our company’s founder. This isn’t really a sales call;
- We want to be completely transparent about who we are as a company and have a honest conversation with you to assess how we can help your business.
- We don’t try to be everything to everyone; if we don’t think we can solve your company’s problems or meet its goals and expectations, we’ll tell you straight up.
- Our company is founded on strong values and the belief that “our success is measured by the outcomes of your business results”.
Our clients are divided into three groups:
- The first type of client is one who already has a business and wishes to expand or enter new markets.
- The second type of client is just starting out in a new business and is completely aware of what needs to be done.
- The third type of client has many business ideas but isn’t confident which one will actually work and perhaps there is something more unexplored yet that would be a good fit.
FAQ's: Digital Marketing
Website Design
The website is an important part of your company’s online footprint and must be designed properly. The website is also where you grow and develop your funnel leads so that they can be converted.
The website should be designed with your target audience in mind and should provide a pleasant customer experience. There are numerous other benefits to developing a strong website design for both your company and your target market.
In summary, a great design
- Contributes to your SEO strategy
- It makes an initial perception.
- It fosters trust among your target audience.
- Creates consistency &
- It can provide competitive edge over your competitors
Small businesses will typically spend between $100 and $1000 to develop a website. The cost of developing a website for your small business will be determined by the features of your site. Due to their complexity, websites with more functionalities or custom-built components cost significantly more.
This estimate includes the purchase of a web domain and a web – hosting plan, as well as the design and development of your site.
The several cost factors are (of which there are few items which have recurring costs)
- Domain (Recurring website maintenance costs)
- Website Hosting (Recurring website maintenance costs)
- SSL Certificate (Recurring website maintenance costs)
- Design
- Number of pages
- Functionality
- CMS (Recurring website maintenance costs)
We aim for a six to eight-week turnaround time on average, but the progress of any plan is determined by the client. The amount of input you can provide during the early stages, your availability for feedback, and how quickly the content is ready all have an impact on the completion time. Functionality requirements may also play a role – more complex sites will take longer to develop.
Responsive websites or Multi-device friendly websites include ratio-based grids, flexible graphs, images, intelligent use of media queries, and other features such as fluid grids. These websites accommodate size, resolution, and scripting capabilities.
The 5 Most Eye-Catching Advantages of Responsive Web Design
- All-device compatibility
- Offer access to all browsers
- SEO Excellence
- Low Cost & Higher Maintenance
- More sales and a better conversation
Because web design is centered on emerging technologies, so every year ‘s web design fads promise to lift us to through their sci-fi innovations. Designers are fusing the digital and the mundane like never before, demonstrating how much of a part of regular life websites are now.
The design which will rule the digital world for this decade
- Parallax animation
- Neumorphism
- Abstract art compositions
- Color schemes soothing to eyes
- Cause associated web designs
- Scroll features
- Three-dimensional colors
A heat map is a data visualization that shows how visitors to a website click, scroll, and move around the page. The name’s ‘heat’ emerges from the color scale: red represents popular (hot) areas of the page, while blue represents less popular (cold) areas.
5 methods for evaluating user experience using heat maps
- Display your top-performing designs.
- Discover the CTAs with the most (and least) clicks.
- Determine how far visitors browse.
- Identify problematic clicks
- Optimize for mobile and desktop
Landing Page
A great landing page’s idea is to maximize conversion rates in order to meet your marketing or business growth objectives. A landing page can be your homepage, another page in your nomenclature, or a separate page created for a specific campaign, sale, or product.
A landing page is generally promoted via Google Adwords or another similar service, and it serves only one purpose: to convert visitors. If designed carefully and intelligently, a homepage can serve as a landing page.
7 Crucial Elements of a Landing Page
- A Hero Headline
- Compelling subheadings
- Encapsulating images
- Clear transparent content
- Methods of contact
- Assurance
- Powerful CTA
A dynamic landing page is one that shows different messages to different users based on key variables like location or keywords. Dynamic landing pages can be optimized for organic search, but they are most commonly used in PPC campaigns to suit ads and correlate with key search queries.
The concept is that the content (for example, the headline or body copy) keeps changing to better fit what the customer has searched for, increasing the likelihood of conversion.
An even more advantage of dynamic landing pages is that they allow you to enhance multiple parts of the page rather than just one, such as the headline. The body text, which informs the user that their needs will be met, is another critical component. Finally, and perhaps most notably, there is a call to action. When it relates to regular landing pages, marketers only have one chance to persuade the user to take action – and it can be a risky bet as to which phrase or word will elicit the most response. The call to action on dynamic pages can be customized based on various variables.
Yes, it does. When you take into account display ads cost and measure the number of clicks, most investors still see a positive ROI from display advertising. The most effective display marketing ads are the retargeting ads which serves display ads based on their internet history. It is very effective in terms of viewership & conversion rate. But in all these, the expertise plays a huge role to run display ads with ad blockers.
If you want your page to be observed on Google, you should optimize it for SEO. If this is the case, you would authorize Google to index the page. If your landing page is optimized for Google Search, you may receive traffic from people looking for your product or service. There are several reasons for doing SEO for landing pages
- The message may be pertinent and only applicable at a certain time of year or for a one-time event.
- You may have a product page or homepage that contains data that is closely related, and you don’t want to repeat it or risk keyword cannibalization.
- You may not want people to discover a promotional offer that is only applicable to customers via specific channels.
This type of page can be used in a variety of ways on your website.
- Lead Capture: It is used to gather email addresses, contact information, and Facebook messenger contacts. Email address lead capture is the most common application.
- Thank you page: Sending a visitor a thank you page after they provide their email address, fill out a form, or purchase a product is a good idea. You can point those in the direction of valuable information about your product or service. You can share links to other products or social media accounts with them. The Thank You page can also be used to activate an advertising pixel (Facebook, Google Ads, etc).
- Product page: Any product page, WooCommerce or otherwise, can be used directly as a landing page.
Website Development
Don’t worry, we’re here to help. Our time-tested process is detailed on our Read More section under Website Development section.
Small businesses will typically spend between $100 and $1000 to develop a website. The cost of developing a website for your small business will be determined by the features of your site. Due to their complexity, websites with more functionalities or custom-built components cost significantly more.
This estimate includes the purchase of a web domain and a web – hosting plan, as well as the design and development of your site.
The several cost factors are (of which there are few items which have recurring costs)
- Domain (Recurring website maintenance costs)
- Website Hosting (Recurring website maintenance costs)
- SSL Certificate (Recurring website maintenance costs)
- Design
- Number of pages
- Functionality
- CMS (Recurring website maintenance costs)
The project begins with a 50% down payment and continues with four monthly instalments of the project balance over the course of development.
We work with a wide variety of business types [small start-ups, mid-size corporations, nonprofits, B2B, B2C, and more] in a variety of industries [technology, food, apparel, health + beauty, camps, travel, finance, arts, fair trade, and more].
Features & functionality requirements range from basic to advanced. To ensure that your website supports all of your goals, our team takes the time to learn about your industry, organization, and competitors.
Our clients deal closely with our small group of specialists. The person with whom you interact is usually determined by the need of the project and the project phase. However, the Mentor is also kept up to date and can be involved in the various stages as needed.
Many website building platforms are now so simple to use that you don’t need to be an IT expert to create an eye-catching website. But still if someone needs to build a website using codes, our Full-stack & MERN developers can help build the same. Though we do have lot much appreciation for Shopify, Woocommerce, Joomla WordPress & Magento platforms. For mobile app, AppInnstitute, Swiftic, Shoutem and AppYourself are preferred ones.
Yes. Copywriting and editing are included in all of our proposals. During the planning stages, we also create your sitemap and help structure the foundation of your website.
Yes. We will assist you in obtaining stock photos on websites such as www.shutterstock.com and www.unsplash.com. We can also provide photographers and videographers to create custom photography and videos for your website.
YES! You will be the sole owner of everything we develop. The majority of our clients remain with us for the duration of the website. In that way, our team is simply unbeatable. However, if for any reason you decide to move your site to another hosting service and have another company service it, we will gladly assist you in making the transition as easy and painless as possible.
Content Marketing
SEO without content marketing is akin to having a body but not a soul. Because every website requires words, articles, substance, keywords, and so on, SEO is centered on content marketing. Both must work in tandem in order to remain effective.
Keywords: At our company, we look for the top websites and competitive keywords that are closely related to the specific business or industry with which we are working. It is critical to include target keywords in order to rank well and increase traffic.
Quality Content: Distinctive, specific, latest, one-of-a-kind, and creative content is indexed faster and carries more weight than copied, repetitive content. This has been the most critical consideration in determining a page’s value and importance and ranking a text.
User Experience: SEO is more than just blogs, articles, keywords, and linkbacks; it is also about enhancing robots.txt, improving metadata, as well as using tags correctly. Technical optimization tends to make a website attractive to search engines and assure that there are no broken links or error codes on the site. A good title tag provides a positive user experience because the visitor can understand the content and information before clicking on it.
Traffic : Linkbacks, link-building, and inbound linking connect your links with high-domain authority sites like.edu and.org, which improves visitors significantly. If you want to increase traffic and get a link back, great content is essential.
The amount of original content that someone wants to create and publish is the most important aspect in this scope. Pricing varies, however, depending on whether you work with freelance writers and designers or with agencies that do the majority of the work in-house. The most significant benefits of hiring an agency for your content strategy is that the professional writers on their management team are experienced in writing for business purposes.
A good original content can cost anywhere between $500 -$2000 per month.
Businesses should use content to raise brand awareness, improve online visibility, and inform their target audience about industry news and their product or service portfolio. Content can also persuade website visitors by increasing their trust in your company, products, and services. They will feel more at ease becoming a customer or client because you provided information that helped them make an intelligent and informed purchasing decision. Because content can stay on your site for a long time and generate a large number of leads and sales, this type of marketing has a high return on investment.
Mutually beneficial: You can share links to your blog posts, article pages, infographics, and other formats on Facebook, Twitter, LinkedIn, and any other social platforms you use. When so many of your followers review social media on a regular basis, but very few search your website for new content on a regular basis, this allows your information to reach more people than just web users.
Request for feedback: When exchanging content online, it is always best to use the title of the content as the title of your post. Growing responses not only help you improve your interactions with your followers, but they are also a valuable source of feedback.
Recommendations for future content: Inquire about any concerns they have about your products or services, as well as any questions they have about your industry. It will give you plenty of content ideas to add to your content calendar in the coming days or weeks, as well as information about what your audience requires.
Spread the word on social media: Get your business on major social media sites. You can reach a large number of people with just few click of a button. You can reap the benefits of your high-quality content by re-sharing it numerous times over a long period of time.
Deliver it to your audience freely: Helps users to sign up for your newsletters or updates, and send out automated emails whenever something new is published. Subscribers are immensely important to any business, so you should motivate as many people as possible to subscribe.
Grow your network: Build relationships with other content creators in your industry (and similar industries) by connecting and posting comments on their posts. Then, if you make anything you believe they will enjoy, give them a link and request them to review. They will only choose to follow your blog, discuss it on social media, or refer it to others if your content is effectively aligned with their target audience. And if they have a large number of followers, there’s a chance you’ll be able to reach out to them and gain new followers.
Almost any industry where the sales cycle exceeds two minutes and people have queries! The secret is to frame your response with the phrase “I’m here to help you” (and not trying to sell). Such a perspective will stimulate and encourage the critical know, like, and confidence that your customers must have before they buy.
Digital Marketing
A buyer persona is a fictitious consumer who represents the target audience of a brand. The persona embodies all of the attributes of the business’s ideal customer, such as demographics, interests, and behavior. A buyer persona assists brands in better understanding their customers’ wants, perspectives, challenges, and goals in order to serve them more effectively.
A domain authority score indicates the likelihood of a website ranking based on its relevance within a specific industry or topic area. Each website is rated from 1 to 100, with 100 being the best. This means that the higher the domain authority score, the more likely it is that the website will rank on search engine result pages.
Conversion rate optimization (CRO) is a technique for increasing the proportion of web users who carry out an expected action. Expected actions include purchasing a good or service, clicking “add to cart,” signing up for a service, filling out a form, or clicking on a link.
Conversion Rate = Number of Conversions
———————————
Total number of visitors
The inbound marketing process is a strategy for growing your business by cultivating long-term relationships with consumers, prospects, and customers. It is about rewarding and enabling these individuals to achieve their goals at any point along the way with you.
The tools are various steps are
Attract Tools: Ads, Videos, Blogging, Social Media, Content Strategy
Engage Tools: Lead flows, Email marketing, Lead management, Conversion bots, Marketing automation
Delight Tools: Smart content, Email marketing, Conversations inbox, Attribution reporting, Marketing automation
SEO is a long-term process that does not happen overnight. When it comes to SEO, it takes time to improve your ranking. While it is a lengthy process, there is no definitive answer as to how long it takes. A high SEO ranking can help a company rank higher when specific keywords are searched for. The 4 important factor for effective SEO are
- Keywords
- Domain
- Location
- Content
Google will start including Core Web Vitals in its Page Experience ranking signal. The subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools is known as Core Web Vitals. Each of the Core Web Vitals represents a unique aspect of the user experience, is field quantifiable, and reflects real-world experience with a vital user-centric consequence.
Largest Contentful paint (LCP): LCP is a metric that should happen within 2.5 seconds of the website starting to load in order to deliver a decent user experience.
First Input Delay(FID): Interactivity is measured by FID. Pages with a FID of 100 milliseconds or fewer should give a satisfactory user experience.
Cumulative Layout Shift: CLS is a metric for visual stability. Pages with a CLS of 0.1 or less should deliver an excellent user experience.
A first-party cookie is one that is established and saved by the website you are now visiting. It enables site owners to collect customer analytics data, remember language preferences, and do other operations that aid in providing a positive user experience.
Cookies developed and deployed by third parties other than the website you are viewing are known as third-party cookies. The use of third party cookies are
- Cross-site tracking
- Retargeting
- Ad-serving
Drip marketing is just sending a restricted number of emails to your audience on a predetermined schedule based on their activities or updates in status. Drip marketing allows businesses to stay in touch with their customers in a personalized and targeted manner after major events or dates.
A drip marketing campaign might be based on someone:
- Placing an order
- Signing up for webcast
- Abandoning a shopping cart
- Not placing an order for a while
Traffic, result page rankings, time spent, pages per visit, new visitors, returning visitors, and social sharing are the most significant metrics to monitor for websites. Impressions, reach, conversions, and engagements such as likes, comments, and shares are the most significant social media metrics to track.
Several platforms, such as WordPress, include built-in analytics or allow for the installation of analytic extensions. Almost every ad network, such as Google AdWords or Facebook Ads, also has its own tracking mechanism. Third-party technologies are also used by agencies to track website and social media analytics.
One of the most effective analytic tools for tracking metrics is Google Analytics. It’s a free service, and it also automatically compiles data into easy-to-read charts, graphs, and other formats.
This is the organic position on Google that comes before the #1 organic position and is best saved for content such as featured snippets. A Featured Snippet is an information box that appears at the top of a Google SERP and intends to respond a query or question, regardless of whether the actual search contains a question structure or not.
Google allows both page-level meta-tags and inline directives to improve how your site’s pages show up in Google Search. Page-level meta tags are an excellent way for site owners to provide search engines with information about their sites. Meta tags are used to provide basic information to a wide range of clients, and each system only uses the meta tags that it recognizes and disregards the rest.
A range of factors, including website design, page elements, poor coding, not using CDN services and choice of hosting service, can all have a negative impact on site load speed. If your website takes more than three seconds to load, you will lose nearly half of your visitors before they even arrive.
There are a few tips that can help you improve the speed of your website; you do not need to implement all of them right away.
- Minimize HTTP request
- Minification & combine file
- Asynchronous loading of CSS and JavaScript files
- Minimize time to first byte
- Reduce server response time
- Enable Compression
- Enable browser caching
- Reduce image sizes
- Use CDN
- Optimize CSS delivery
- Reduce plugin
Google Analytics is a service that provides web analytics provided by Google and detects and analyses website traffic. It is presently useable as a platform under the Google Marketing Platform brand. Google Analytics offers user behavior data and can be beneficial to your business.
Google Analytics places a cookie on the user’s browser when they visit your website. Google Analytics understands how well a user behaves on you site by using these cookies, and it will then gather the data to show you various reports.
Several companies create a Google business listing in order to improve their search engine visibility. A Google My Business account is perhaps the only way to assert control your brand or company, gain full control to it, and gain access to additional free features that will increase your Google visibility. You can access, customize, manage, and enhance your Google Business Profile by creating a Google My Business account.
FAQ's: HR Consulting
Employees should really be your most valuable asset and customer of any company. Human Capital (HR) Management is a broad term that refers to the direction and development of employees in a company, as well as overseeing all aspects of managing an organization’s human capital. HR professionals can help in the following ways, among others:
- Organization development
- Recruiting and staffing
- Compensation and benefits
- Training and learning
- Labor and employee relations
There are numerous areas of specialization within your organization. They may be unaware of the importance of recruiting and hiring qualified candidates, how to continue to support those employees for success, how to promote a positive culture, and how to comply with employment laws and federal laws. As a small to medium-sized employer, you may not be able to hire someone full-time to support you in this area. That is where an HR Consultant can help.
The following are the advantages of hiring an HR Consultant for your company:
- Experience matters, and they bring a wealth of real and relevant experience to their clients. You don’t have to deal with the hassle of hiring a new employee and putting them through the grueling learning curve.
- Provides efficiency and solutions validated by experience, legislation, and best practices.
- Provides customized solutions based on your company’s requirements.
- Provides impartial advice or a third-party viewpoint on workplace situations.
- Assists you in reducing risk while continuing to increase productivity and profitability.
- Aids in the recruitment of top talent and shortens the time it takes to fill open positions.
Our organizational strategy and B2B consulting solutions are adaptable, focused, and functional in order to address a wide range of challenges.
By developing an organizational strategy, you are establishing priorities and charting the course for your company. It characterizes your definition of success and prioritizes the various types of actions that make that definition a reality. Once your strategy has been stated, your team will always understand what they are supposed to be working on.
Strategic planning process demand making challenging decisions and preparing appropriate plans for them. Effective strategic planning illustrates not only when and where an organization is headed, but also the actions required to get there, as well as how it will lead to greater success.
Apparently having an objective, an external consultant can help you stay on track and achieve your goals.
A strategy map is a simple diagram that depicts the logical, cause-and-effect relationship between strategic objectives. It became one of the most useful features of the balanced scorecard methodology that is used to effectively communicate how the organization creates value. Strategy mapping can greatly enhance any strategy communication effort.
The vision and strategy are meaningless if no one else believes in them. As a result, we collaborate with you to spread the vision throughout your organization and make sure that everyone is on the same page and connected.
A good strategy provides enough direction to allow employees to make trade-offs, set goals, set priorities, allocate resources, and specify what they are agreeing to do. It also provides adequate leeway for people to embrace change and make adjustments as needed. Here’s how you can do the same.
- Define limited objectives
- Make the difficult decisions
- Identify and resolve vital threats
- Organize the best team possible
During the definition phase, we will collaborate with you to identify key team performance measures that will be used to assess both the progress and the impact of your newly defined organizational strategy. The KPIs differ depending on the business and project goals, and they also change as your organization grows.
No, not always. The following factors influence which sections of GeopFX’s strategy solution sounds right for you:
- of years your company has been operating
- Timelines for achieving your business objectives
- Employee base of your organization
- Outlook of current and future business challenges
Change management is a wider term that refers to the various methods by which an organization prepares for and implements change. The majority of change management implementations are concerned with how employees accept and adjust to a new way of doing things. Whether such a change is simple or complex, the main goal is to ensure that it brings the organization closer to its goals. Change management ensures that your employees understand their new responsibilities and can perform tasks efficiently as changes are implemented in the workplace.
Change management can be applied to almost any facet of workplace change. Changes to business processes, budgeting, resource utilization, and operational strategies used in your company’s daily operations are few examples.
Change management can be classified into three types.
- Individual change management
- Organization change management
- Enterprise change management
A successful change management plan will have several stages and will be flexible throughout each stage of the change. The stages are
- Engage
- Plan
- Implement
- Reinforce
Regardless of the magnitude of change in your organization, we follow some tips to help your programme succeed.
- More of People-Oriented
- Flexible and well-thought out plan
- Engage employees at all levels
- Strategic communication and channels
- Identification of key stakeholders
- A pilot/prototype model
Business Process Management (BPM) is a comprehensive, systematic approach to achieving optimal business results. It enables organizations to fit business functions with customer requirements and assists executives in determining how to implement, evaluate, and assess company resources. It has the potential to improve efficiency and productivity, lower costs, and reduce errors and risk – all while optimizing results.
Business process mapping is the process of defining and documenting current processes and mapping them to roles, functions, systems, key performance indicators (KPIs), and other processes.
The blueprint of your operations is business process documentation. Since processes are at the heart of your business, documenting them is essential for a variety of reasons, which include:
- Business process improvement
- Remove operational redundancy
- Effective operational efficiency
- Operational consistency
- Accurate gathering of client requirement
- Risk mitigation
Organizational strategy is operationalized through business processes. As a result, having a well-defined strategy as the foundation of the business process is critical.
Even though it varies depending on the type of organization, common sign of a business process being a problem are as follows:
- Inconsistency in operations
- Variations in performance
- A high rate of turnover
- Employee dissatisfaction and low engagement.