Investing in UX testing can never be a poor idea, either you’re starting a firm or already have one up and running. The user experience is one of the most important aspects of any brand’s online presence. Before we get into all of the top UX design elements, let’s take a look at some of the most intriguing UX data that will benefit your company this year and beyond.
Anthropomorphic Animations
Anthropomorphic animations employ a user interface to replicate human gestures (such as nodding heads, blinking eyes, and so on). This form of movement is subtler and enables a more immersive browsing experience. Designers have realized this, and the number of animations that resemble human gestures has increased dramatically in recent years.
Login Without Passwords
One of the most common mistakes that consumers make when working with online web platforms is forgetting passwords. Transitioning to “passwordless” logins, such as using Google, social media accounts, fingerprints, iris scans, or phone unlock patterns, is a straightforward option. Within five years, it is expected to succeed passwords as the dominant method of authentication.
3D Motion Graphics
In recent years, the use of 3D graphics in user interfaces has skyrocketed. While 3D animation takes a lot more effort, expertise, and teamwork than other animated effects, the advantages are apparent. They improve the quality of your website or app by making it more real and are a powerful method to show off a dynamic and distinctive brand personality. It also, help users understand the width and depth of products on e-commerce sites.
Escapism
The COVID pandemic robbed us of our freedom to travel and compelled us to remain at home, but it also provided a unique opportunity for UX designers. UX designers are incorporating more exotic and beautiful destinations into their work to help draw customers’ interest and play to their curiosity and unfulfilled need to get away from it all. Organic color schemes, artwork gliding webpages, enormous hero images accompanied by snappy dialogue, and exotic locales that inspire the escapism sense are all seen on websites.
Virtual Reality and Augmented Reality
VR is a virtual reality (VR) experience that combines audio, visual, and haptic sensory feedback in a simulated environment. AR allows users to view 3D images by layering virtual information over a live camera feed in a headset or on a smartphone or tablet. Users can be transported to a variety of real-world and imagined scenarios. Other types of reality experiences include Mixed Reality, and Extended Reality, all of which offer unique experiences to the user.
Air Gesture
Gesture control is a new mobile design concept that encourages users to conduct actions with their bodies. The UX concept of Air gestures can help you make things happen on your phone instead of using touchscreens by waving your hand or pinching your fingers in the air. The user-friendliness and responsiveness to touch are the two major advantages of adopting gestures.
Storytelling
Storytelling is a technique used by UX designers to get insight into their users, establish empathy, and emotionally connect with them. Personas are created to represent target users, and conflict is added to tales that reflect their user journeys and concerns. Designers can better grasp what users desire from a solution by crafting tales. Throughout the user experience (UX) design process, you employ narrative to ensure that all work is focused on the consumers’ needs and the value you wish to provide those users.
Scroll-Triggered Animations
Scroll-triggered animation is a highly efficient technique to animate website elements including text, graphics, images, and video as you scroll down a page. The animation focuses user attention on key elements of a web page, emphasizing the main sections you want your audience to see and the sequence you want them to see them in. This is an effective strategy for promoting a call to action, a special offer, infographics, the next step in a process, a narrative, and more by making it appear natural for the user to navigate towards certain portions of the page, lowering the chances of them becoming lost.
Abstract Data Visualization
Abstract graphics, funny shapes, SVGs, unconventional angles, and vivid colors are all becoming increasingly popular among UX designers. The primary goal of using these illustrations is to draw attention to a website or app. Combining abstract graphics and SVGs with motion design is a great way to make the most of them. It will give your website/apps fresh life, giving them a distinct character and guaranteeing that users appreciate them for a considerable time.
Inspiring Tech Landing page
Volumetric graphics, renderings, and hyper-realistic sophisticated animations are used in an imaginative and Super Tech landing page to attract, impress, and engage users. It takes some serious effort to find a sweet spot where you can deliver value while simultaneously wowing users.
Conclusion
That’s it!
This article attempted to identify some of the most recent top UX design trends that will be dominant in near future. We won’t be able to perfect the user experience until we grasp how these trends connect to our business needs and user expectations. To reach out to the million clients out there, make sure you follow all of these trends.
What do you believe the next great thing in UX will be? Please let us know in the comments