An Affiliate Cashback E-Commerce site Achieves 40% Increased Visitor Footfall With New Website
Who They Are
The client’s website provided online customers with sales discounts, promotions, and deals from its affiliate companies. A cashback business model was proposed with the goal of increasing the customer base and conversions. The new website was built with fully capable functionalities such as a pay portal, mandatory login features, a Google Chrome extension, and many more, allowing the client to share a portion of the commission earned with customers.
Location: Australia
Industry: E-Commerce
Size: 2-10
“Consumers perceive cashback payments as windfall.“
The Problem: Low Visitors and Low Conversion rate
While their enthusiasm and passion for the business was very high, they were having a hard time attracting visitors-both new and existing. This was due to lot many factors – Poor UX, Outdated information, lack of mobile optimization, SEO lackluster, Broken links and other minor issues.
They were employing industry keywords, but they were too broad and brought in primarily meaningless traffic. Because their ad rank was low, they had to spend more money on paid ads.
The Approach- Issue Tree
A MECE-based issue tree was created, and a hypothesis-driven approach was used to effectively target the most important issues first, particularly those that were customer-focused. Each branch produced a distinct work stream that was carried out independently. As a result, there were no unnecessary interfaces between all team members, which would have led to inefficiencies. That is why our small team of specialists accomplishes so much in such a short period of time.
” You start with your initial hypothesis and branch out at each issue. When you’ve completed your issue tree, you have your problem-solving map. That’s the easy part. The difficult part will come when you have to dig deep to prove your hypothesis “
– Ethan M. Rasiel
The McKinsey
The Solution: Multi-pronged steps
The website was the first issue we wanted to fix. We updated content modules in their CMS to improve the user experience, which boosted the ad rank and reduced expenditures. The information was targeted at a specific type of visitor who would be most likely to buy anything.
The new target keywords were based on terms relevant to the programme and other tools, as the purpose was to focus solely on sales generating.
Additionally:
- Higher audiences, segmented campaigns, and higher AOV
- Easy to target competitor’s target base and new customers
- Not dependent on advertisers offering/coupons and offers
- Customers are loyal to the cashback concept with more spending powers
- CRM integration, and compatible technology usage
The Results: A Significant Increase in a Short Period of Time
1) Fully optimized and feature-loaded Cashback website
2) Pop-ups, Google chrome extensions, User forms, Cashback payment rules, send notifications- All functional and SEO optimized.
3) Digital marketing efforts to increase visitors, lead generation, and conversions.