Market / Competitor Research & Analysis
The Value of Thorough Market Study
To create a successful business plan, you need more than just your instincts and past experiences. You should back up your ideas with real facts from market research. Investors want to be sure you know the market well, so don’t disappoint them by not doing enough research.
Industry Overview
We assist you in finding out the size of your industry in terms of money earned and the number of companies involved. Staying informed about trends (like technology, culture, and population changes) is crucial for this part of your plan. We look through industry reports and news to spot these trends.
Competitive Analysis
You know there are other businesses like yours, but how much do you really know about them? In this part section, you need to look at your competitors, how they promote their products or services, what makes them stand out in their marketing, & how much of the market they control. We can assist you in gathering information-local & global competitors.
Target Market Analysis
Finding and focusing on the right customers is an important part of your business plan, and it requires a lot of research. You should consider questions like: Who are your ideal customers based on age, income, interests, etc.? How can you connect with them effectively? What problems or needs do they have? How do they prefer to be approached and sold to?
Ongoing Market Research
Research doesn’t end after you’ve written your business plan and found investors who are interested. Besides continuously studying your industry, competitors, and customers, we can also assist in many other areas, such as:
Trend to continue
Global market research industry forecasted to generate $140 billion in revenue in 2024 (up from $130 billion in 2023) – ESOMAR
Finding Potential Clients
Making a list of possible clients who are a good fit for your product or service can be challenging when you’re just starting your business. However, this should be done after you’ve analyzed your target market, so you can start strong and effectively.
Website Research
Creating a company website that keeps people coming back usually involves giving your audience helpful information or tools. These resources should be well-chosen, reliable, and kept up-to-date. We can assist in finding strong online resources that fit your target audience.
Finding Grants and Funding
Many tech companies are searching for money from different places. We can help look for government grants and contracts, and also find other possible funding sources.
Are you ready to speak with a business consultant? Give us a call.
Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes
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