Only 2% of web traffic converts on first visit to most websites; Know how to target the remaining 98% with onsite retargeting ads !!!
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Who They Are
An Australia based online tea retailer founded with a noble and a beautiful spirit: To Offer Tea At A Revolutionary Price, While Leading The Way For A Socially Conscious Business. The tea industry is dominated by a very few companies that has been able to keep prices artificially high while reaping huge benefits from customers who have very limited options, especially outside Asia.
Location: Australia
Industry: Tea
Size: 2-10
“ While there is no substitute for real experience, I believe it helps to hear and share stories of resourcefulness in action- almost like case studies in school.“
Scott Weiss
The Problem: Lack of Blog Traffic
The tea company invested a great deal in content marketing with the goal of driving high-quality traffic to their main website. Visitors who have previously read the blog are perceived “warm traffic” because their visit to the website will not be their first interaction with the brand. Given the fact that the company published new blog posts on a regular basis, their blog was not directing a reasonable number of referral traffic to the main website.
As a result, their main challenge was a
Lack of blog traffic
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The Solution : Onsite Retargeting
Use of exit-intent popup templates to redirect traffic
The blog visitors were redirected to the client’s main site by clicking the YES button; by clicking NO, the popup was closed
Changes to the headline of their traffic redirection popup
Based on the website visitor’s interest in black tea products, the headline pop-up asked, “Would you like to try our sample pack – all flavors included?” The popup only pooped up on exit-intent.
For cold leads, popup after minimum 10 seconds
This popup was designed to ensure that it did not appear too soon, was not annoying or disturbing, and did not interrupt visitors; however, it did allow the client to connect with visitors who were engaged.
Frequency of popup adjusted to enhance visitor’s experience
The popup should only appear a maximum of five times per visitor, with at least one day between appearances