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Digital Marketing, Social Medial Management

A Guide To AI For Marketing

AI-Marketing

We should not be surprised by the fact that artificial intelligence (AI) is rapidly advancing in virtually every field in which it is used, especially AI for marketing. According to the most recent data, artificial intelligence technology can increase business…

geopfx
July 5, 2022

Change Management, HR Consulting

Lewin’s 3 Phase Change Management Framework

Change-Management

One of the fundamental ideas in the corporate sector is change. The term “change management” is widely used in today’s industries. However, the type of the business, the change, and the people involved all have a significant impact on how…

geopfx
June 27, 2022

Digital Marketing, Social Medial Management

What Are Programmatic Ads And How Do They Work?

Programmatic-Ads

The facts is that you cannot deny about the impact of programmatic ads in digital world! Programmatic advertising accounted for more than 85 percent of all digital display marketing expenditures. What exactly is programmatic, and why are advertisers using it…

geopfx
June 24, 2022

HR Consulting, People and Process

Strategy Map And Balanced Scorecard: What Performance Measures Should You Use To Assess Your Organization’s Strategy?

How can you determine if your organization’s strategy is working? If your balanced scorecard doesn’t include performance measures, how will you know if it’s working or not? This blog post will explore the two different approaches to performance measurement–the Strategy…

geopfx
June 20, 2022

Digital Marketing, Social Medial Management

Social Media Marketing: How To Generate More Leads With Social Media?

social-media-marketing-plan

First things first: your business needs to be present on social media. It makes no difference whether you are the owner of a tiny local business or a large national corporation. More than just a fad, social media is a way of life. It's an important part of your marketing plan for your company.

geopfx
June 16, 2022
1 Comment

HR Consulting, People and Process

5 Skills You Need For A Successful Remote Work Career

Remote-work-career

Remote work can be challenging for you, your team, and your coworkers. Because humans are social beings by nature, removing in-person, face-to-face engagement might provide difficulties that need us to use a different set of abilities than usual. It's critical to understand what it takes to balance your workload in today's ever-changing global environment if you want to stay productive, engaged, and successful.

geopfx
June 13, 2022

ANSOFF GROWTH MATRIX & STRATEGYSeptember 28, 2022
The Ansoff Growth Matrix described the concept of strategy as the unifying factor between an organization’s operations and target product markets that identifies the fundamental character of the organization’s current or intended future path. The definition placed emphasis on the approach’s similarity across various organizational behaviors. Businesses and organizations are created around the products and… Read more: ANSOFF GROWTH MATRIX & STRATEGY
A Guide To Creating A Successful Go-to-Market (GTM) StrategySeptember 1, 2022
The go-to-market (GTM) strategy of an organization is one of the most crucial levers for achieving important business results. A GTM strategy’s fundamental goal is to help a business adapt to the changing needs of its clientele. It is the point at which the business sells to, serves, and engages with its existing clientele as… Read more: A Guide To Creating A Successful Go-to-Market (GTM) Strategy
What Is The BCG Matrix And How Is It Used In Strategic Planning?July 20, 2022
Strategic planning is a necessity for every firm to succeed. Because of this, The Boston Consulting Group created the BCG Matrix (growth-share matrix or product portfolio matrix) to assist businesses with long-term strategy planning. A corporation with a wide portfolio should routinely evaluate its product lines to determine which ones are lucrative, which ones are… Read more: What Is The BCG Matrix And How Is It Used In Strategic Planning?
Issue tree: Successful Structuring TechniquesJuly 12, 2022
McKinsey and other consulting firms’ consultants employ issue trees, which are effective tools, to solve business challenges. To work for any of the best consulting firms, you must be able to master them. These are a useful tool for any profession that demands you to solve problems. You will discover how to develop issue tree… Read more: Issue tree: Successful Structuring Techniques
Want To Run A Profitable Company? Create A Successful Business StrategyMay 30, 2022
A successful business strategy is a collection of purposeful decisions made by a company to maximize its value over a set period of time. To maximize an organization’s value, a leader must manage their plans to get the most out of the strategic resources at their disposal. A strategic resource is anything that can be… Read more: Want To Run A Profitable Company? Create A Successful Business Strategy

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