Investor Presentation (Pitch Deck)
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Planning and Structuring
A pitch presentation serves as a flexible guide for your business plan, allowing you to refine your story with visuals and concise points. It helps focus on key ideas without the complexity of a detailed plan, making adjustments easier and less time-consuming. Starting with a polished presentation ensures a strong foundation for developing your full business plan later.
Investor Meetings
Experienced investors, such as angel investors or VC's, often prefer a presentation slide deck over a full business plan initially. A well-crafted deck is ideal for email pitches and serves as a key tool during in-person meetings, organizing discussions effectively. While concise, it lays the groundwork for the detailed business plan needed during due diligence.
Pitch Competitions
Opportunities to share your business idea are often available through startup events, incubators, co-working spaces, and investor groups. These presentations range from brief pitches of 90 seconds to longer talks of up to 45 minutes, including Q&A. It's essential to know your allotted time and tailor your pitch presentation accordingly to make the most impact.
What is a Pitch Deck?
A pitch deck is a short presentation, usually made with tools like PowerPoint or Keynote, which gives a quick summary of your business plan.
You typically use a pitch deck in person or during online meetings with possible investors, customers, partners, or co-founders. Sometimes, you might use it to present your business to a bigger group, like at a pitch event or an angel investor meeting. In other cases, an investor might ask you to send them your pitch deck by email, so it should be clear even without you explaining it. Different situations may need different types of pitch decks.
Trend to continue
Around 89% of VC’s expect a pitch deck during fundraising.
What Makes a Good Pitch Deck Presentation?
A good presentation is one that helps you reach your goals with the people you are talking to. To make sure your presentation works well in your situation, follow these tips for designing it:
- Length: Some experts say your presentation for investors should have exactly 5, 8, or 10 slides. But there are no strict rules about how many slides you need. Just make sure you can present them comfortably and without rushing, within the time you have. Usually, this means one slide per minute. So, if you have 15 minutes and want to save the last 3 minutes for questions, then 10-12 slides should be enough.
- Content: Consider what your audience wants to know. Answer their questions so they can take the action you want (remember: if you’re speaking to a group, the goal isn’t to get them to write a check right away – that won’t happen – it’s to get them to share their contact info so you can follow up later).
- Focus: Each slide should only show one main idea. This helps keep everyone in the audience focused on the same thing.
- Aesthetics: Focus on getting the structure and flow of your pitch deck right before worrying about how it looks. Keep the design simple so your audience pays attention to you, not your slides. Many successful companies have raised money with pitch decks that aren’t fancy. Choose a basic template that works well on a computer, in print, as a PDF, and when shown on a screen. Adjust the colors to match your company’s branding. Use pictures, drawings, charts, and tables instead of lots of text. If you’re presenting to a big group, make sure the text is big enough for people in the back to read. Even if your deck is just for reading, try to use as few words as possible. Remove anything that doesn’t help get your message across.
- Delivery: Think of your pitch deck as a race car, and you are the driver. The deck itself doesn’t matter if you don’t deliver it well. Steve Jobs was famous for his amazing presentations. You can watch videos of his talks on YouTube to see how good he was. Jobs made his delivery look easy because he practiced a lot. You should practice your pitch until you feel confident – start by practicing in front of a mirror, then with others (friends, family, or even strangers who will listen and give you advice). It’s also helpful to record yourself on video. Even if people tell you what’s wrong, you might not notice it until you see it yourself in the video.
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