Private Label Shopify Website With Full Spectrum Of Digital Marketing Services For Continued Success
Who They Are
A startup venture dealing with private label weight loss product with operations across the globe.
With lot of deliberation and discussions, a small company was formed and the entire setup starting from website design, development, payment portal integrations, drop shipping operations etc was put in place within a very short period of time.
Owing to the various legislations and guidelines, digital marketing for weight loss product posed few challenges and the market penetration through online services was also very much measured with cautious approach.
The Goals: Complete setup & Awareness stage Marketing Operations
- Design and Development of Website using Shopify Platform
- Integrations of payment portal with various marketing offers variation
- Test and optimize Google AdWords account settings to generate more pay per click leads at a lower average cost
- Increase lead flow from website
- Focused insights into user clickstreams and actions in order to have better customer experience and results.
Marketing Challenges
Marketing Implications
Traditional PR tactics, digital platforms, pharmaceutical assistance, and consumer communication were all used in the integrated, cross-channel campaign to portray the product as a legitimate, trusted solution.
Paid Channel Strategies
Paid campaigns must follow strict criteria in terms of age, imagery (before and after), wording (neutral and positive), and a few other factors. Rather than putting out ads to find prospects, you can use search engines to help them find you.
Organic Channel Strategies
Site structure optimization, creating GMB page, posting in-depth contents, link building, social media shares and positive reviews are few the measures which help boost the organic traffic for the website.
Ad Strategies
Traditional ad channels such as radio and video advertising, newspaper ads and press releases combined with well strategized deals and offer helps reach the target audience quite effectively and enables a safe and effective growth of the startups.
Key Results
It’s too early to observe the huge impact in terms of more tangible results connected to revenue and leads generated.
However, important data was gathered to aid in understanding how clients interact with the newly created website