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What Is The BCG Matrix And How Is It Used In Strategic Planning?

Business Consulting, Business StrategyJuly 20, 202216Views 0Likes 0Comments

Strategic planning is a necessity for every firm to succeed. Because of this, The Boston Consulting Group created the BCG Matrix (growth-share matrix or product portfolio matrix) to assist businesses with long-term strategy planning. A corporation with a wide portfolio should routinely evaluate its product lines to determine which ones are lucrative, which ones are…

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