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Ansoff Growth Matrix

ANSOFF GROWTH MATRIX & STRATEGY

The Ansoff Growth Matrix described the concept of strategy as the unifying factor between an organization's operations and target product markets that identifies the fundamental character of the organization's current or intended future path. The definition placed emphasis on the approach's similarity across various organizational behaviors. Businesses and organizations are created around the products and…

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BCG Matrix in strategic planning

What Is The BCG Matrix And How Is It Used In Strategic Planning?

Strategic planning is a necessity for every firm to succeed. Because of this, The Boston Consulting Group created the BCG Matrix (growth-share matrix or product portfolio matrix) to assist businesses with long-term strategy planning. A corporation with a wide portfolio should routinely evaluate its product lines to determine which ones are lucrative, which ones are…

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